What​ ​is​ ​a​ ​Messenger​ ​Bot​ ?

“Bot”​ ​is​ ​a​ ​software​ ​that​ ​automates​ ​a​ ​task.​ ​A​ ​chatbot,​ ​which​ ​can​ ​be built​ into​ ​FB​ ​Messenger,​ ​can​ ​automate​ ​a​ ​conversation.​ ​Messenger bots​ ​or​ ​chatbots​ ​can​ ​do​ ​customer​ ​service,​ ​sales,​ ​take payments, quotes​ ​or​ ​estimates,​ ​generate leads, the​ ​possibilities​ ​are​ ​almost​ ​endless.  
Think​ ​of​ ​Messenger​ ​bots​ ​as​ ​an​ ​autoresponder​ ​for​ ​your​ ​old​ ​school “email​ ​list”​ ​that​ ​can​ ​do​ ​much​ ​much​ ​more! 
With​ ​email​ ​open​ ​rates​ ​and​ ​engagement​ ​declining​ ​year​ ​after​ ​year, a chatbot​ ​is​ ​a​ ​great​ ​solution​ ​with​ ​avg​ ​open​ ​rates​ ​between​ ​80%​ ​and​ ​90% 
Engaging​ ​with​ ​your​ ​audience​ ​in​ ​Messenger​ ​is​ ​the​ ​perfect​ ​solution​ ​that every​ ​business​ ​needs​ ​to​ ​take​ ​advantage​ ​of​ ​to​ ​stay relevant​ ​and​ ​in​ ​the forefront​ ​of​ ​your​ ​customers​ ​mind. 
 Facebook Messenger messages have an open rate of 80% - 90%
 Facebook Messenger messages have a click-through rate of 20%, especially when using chat blasting
 Facebook Messenger messages have a conversion rate of 3-5x higher than Facebook desktop ads
 Facebook Messenger marketing costs 30-50x less than Facebook ad campaigns (when using Facebook Send-to-Messenger Ads)

What's special about the bots you can build on Facebook Messenger is that they're created using Facebook's Wit.ai Bot Engine, which can turn natural language into structured data. in short, this means that not only can bots parse and understand conversational language, but they can also learn from it. In other words, your bot could get "smarter" with each interaction.
As​ ​with​ ​any​ ​new​ ​social​ ​media​ ​service,​ ​you​ ​need​ ​to​ ​be​ ​on​ ​board​ ​as soon​ ​as​ ​possible.​ ​The​ ​faster​ ​you​ ​master​ ​it,​ ​the​ ​more​ ​chance​ ​you have of​ ​seeing​ ​a​ ​huge​ ​return.​ ​
There​ ​are​ ​several​ ​big​ ​brands​ ​that​ ​have​ ​been successful​ ​with​ ​this​ ​Messenger​ ​bots​ ​already. 
Some​ ​of​ ​those​ ​brands​ ​are:

Dominos Pizza
Wells Fargo
● And more

You​ ​can​ ​see,​ ​Messenger​ ​bots​ ​are​ ​not​ ​limited​ ​to​ ​a​ ​specific​ ​business. Bots​ ​are​ ​being​ ​used​ ​in​ ​restaurants,​ ​bars,​ ​hotels,​ ​credit​ ​cards,​ ​bands, and​ ​other​ ​business​ ​models​ ​across​ ​the​ ​board.  
Things​ ​To​ ​Consider​ ​Before​ ​Setting​ ​Up​ ​Your​ ​Bot 
Plan​ ​ahead​ ​-​ ​What​ ​is​ ​your​ ​objective​ ​or​ ​goal? 
Do​ ​you​ ​want​ ​your​ ​bot​ ​to​ ​help​ ​with​ ​customer​ ​service?​ 
​Do​ ​you​ ​get​ ​a​ ​lot of​ ​the​ ​same​ ​questions​ ​in​ ​your​ ​business?​ 
Setup​ ​a​ ​bot​ ​to​ ​handle​ ​FAQ.  
Do​ ​you​ ​just​ ​want​ ​your​ ​bot​ ​to​ ​help​ ​drive​ ​engagement​ ​with​ ​your audience?​ ​
Setup​ ​your​ ​bot​ ​like​ ​an​ ​autoresponder​ ​to​ ​deliver​ ​FREE content​ ​over​ ​a​ certain​ ​amount​ ​of​ ​time. 
Do​ ​you​ ​hold​ ​events​ ​or​ ​open​ ​houses?​ 
Setup​ ​your​ ​bot​ ​to​ ​send​ ​out​ ​up​ ​to date​ ​info​ ​and​ ​reminders.  
Whatever​ ​your​ ​bot​ ​is​ ​built​ ​for,​ ​make​ ​sure​ ​you​ ​have​ ​a​ ​goal​ ​and​ ​stay consistent​ ​with​ ​your​ ​message.  
PRO​ ​TIP​ ​-​ ​Use​ ​a​ ​mapping​ ​software​ ​to​ ​layout​ ​your​ ​bot​ ​design​ ​before you​ ​build​ ​it.​ ​BotMock.com​ ​is​ ​a​ ​great​ ​tool​ ​to​ ​accomplish​ ​this.  
How we built a customized messenger bots?
Overlay​ ​
1. Bar
2. Slide​ ​In
3. Modal
4. Page​ ​Take​ ​Over
These​ ​Overlay​ ​Widgets​ ​are​ ​for​ ​your​ ​website.​ ​They​ ​will​ ​“pop​ ​up”​ ​by design,​ ​when​ ​you​ ​choose.​ ​This​ ​will​ ​help​ ​grow​ ​your​ ​audience​ ​by directing​ ​your​ ​customer​ ​to​ ​“take​ ​an​ ​action”​ ​or​ ​continue​ ​the conversation​ ​in​ ​Messenger.  
Embeddable​ ​
1. Button
2. Box
These​ ​can​ ​be​ ​embedded​ ​into​ ​your​ ​website​ ​(not​ ​a​ ​pop​ ​up) like this ▼
Specific Action
1. Landing​ ​Page​ ​-​ ​If​ ​you​ ​don’t​ ​have​ ​a​ ​website​ ​or​ ​landing​ ​page software
2. Messenger​ ​Reference​ ​URL​ ​-​ ​A​ ​URL​ ​that​ ​goes​ ​directly​ ​to​ ​your bots​page​ ​within​ ​Messenger​ ​itself.
3. Facebook​ ​Ads​ ​JSON​ ​-​ ​Allows​ ​people​ ​who​ ​click​ ​from​ ​a​ ​FB​ ​ad​ ​to be​taken​ ​straight​ ​into​ ​a​ ​sequence​ ​within​ ​messenger​ ​and​ ​become a​​subscriber.
4. Facebook​ ​Comments​ ​-​ ​This​ ​automates​ ​comments​ ​on​ ​a​ ​specific FB​ ​post​ ​that​ ​will​ ​send​ ​them​ ​a​ ​message​ ​from​ ​your​ ​bot.
5. FB​ ​Messenger​ ​Code​ ​-​ ​Messenger​ ​codes​ ​can​ ​be​ ​scanned​ ​to instantly​ ​send​ ​people​ ​to​ ​your​ ​Messenger​ ​bot.​ ​Like​ ​a​ ​SnapChat code​ ​or​ ​QR​ ​code.
The​ ​Beauty​ ​of​ ​Messenger​ ​Bots​ is AUTOMATION
There​ ​are​ ​5​ ​options​ ​for​ ​automation​ ​that​ ​you​ ​can​ ​take​ ​advantage​ ​of. 
1. Main​ ​Menu​ ​-​ ​The​ ​Main​ ​Menu​ ​is​ ​a​ ​menu​ ​that​ ​is​ ​available​ ​at​ ​all times​to​ ​the​ ​user​ ​at​ ​the​ ​bottom​ ​of​ ​the​ ​Messenger​ ​app.​ ​It​ ​can have​ ​your​​normal​ ​business​ ​info​ ​here:​ ​Hours​ ​-​ ​Location​ ​-​ ​FAQ
2. Default​ ​Reply​ ​-​ ​You​ ​might​ ​want​ ​to​ ​have​ ​an​ ​automated​ ​reply​ ​in certain​ ​situations​ ​or​ ​to​ ​tell​ ​the​ ​user​ ​what​ ​to​ ​ask.​ ​(this​ ​feature​ ​can be​ ​turned​ ​off,​ ​I​ ​personally​ ​don’t​ ​use​ ​it.)

3. Welcome​ ​Message​ ​-​ ​This​ ​is​ ​the​ ​first​ ​message​ ​users​ ​will​ ​receive when​ ​they​ ​message​ ​you.​ ​This​ ​is​ ​your​ ​chance​ ​to​ ​introduce yourself​ ​and​ ​tell​ ​people​ ​what​ ​your​ ​bot​ ​is​ ​about.

4. Keywords​ ​-​ ​Keywords​ ​are​ ​used​ ​to​ ​automate​ ​your​ ​bot​ ​replies when​ ​a​ ​user​ ​asks​ ​something​ ​that​ ​matches​ ​a​ ​keyword.

5. Sequence​ ​-​ ​Think​ ​“old​ ​school”​ ​email​ ​campaigns.​ ​This​ ​can​ ​be​ ​set to​ ​go​ ​out​ ​at​ ​any​ ​given​ ​time​ ​you​ ​choose(minutes,​ ​hours​ ​or​ ​days).
Broadcast​​ Messages
Think​ ​of​ ​this​ ​as​ ​a​ ​mass​ ​email​ ​done​ ​within​ ​messenger.​ ​If​ ​you​ ​have updated​ ​content​ ​or​ ​event​ ​reminders.​ 
​You​ ​can​ ​send​ ​a​ ​broadcast​ ​to​ ​all your​ ​subscribers​ ​at​ ​once. 
Let's connect​ ​the​ ​bot​ ​to​ ​your​ ​FB​ ​business​ ​page 
Setup​ ​a​ ​Welcome​ ​Message​ ​and​ ​start​ ​gaining​ ​subscribers!
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